Our Story
Who we are
YLNOS was founded by Jen and Roger, brought together by a shared passion for movement, balance, and mindful living.
Jen, a certified yoga instructor, discovered yoga in 2020 and found its ability to bring calm and grounding to a life always in motion. Roger, with a background in science and personal training, contributed a deep understanding of strength, discipline, and the body in motion.
Their love for travel, fitness, and design inspired them to create YLNOS — a brand built on artistry, intention, and quality. More than just yoga products, YLNOS carries their vision forward — creating pieces that are as functional as they are beautiful, supporting a practice rooted in mindfulness.
The Beginning
YLNOS began with a simple idea: to create yoga products that combine quality, longevity, and a higher standard of design. Pieces designed to be valued and cared for.
As a yoga instructor, Jen saw firsthand how many mats and accessories fell short of expectations in durability, function, or design.
Recognizing this gap, Roger devoted himself to the craft and eventually leaving his job to fully immerse in design. He studied creative software and explored yoga culture in depth, channeling this knowledge into meaningful artwork for our yoga mats and the refined, practical design of our mat carriers.
For us, YLNOS is more than products — it’s quality you can trust, artistry you can feel, and intention behind every choice.
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